Program

7th
of June
7:30 – 9:00
Registration and coffee
10:00 – 12:00
Opening ceremony

Official opening speech
Government of Azerbaijan

Opening remarks
Elbay Gasim-Zada, Chairman of the Board Union of Architects Azerbaijan (UAA) and Thomas Vonier, President International Union of Architects (UIA)

Declaration of support
Mechtild Rössler, Director of the UNESCO World Heritage Centre

Tourism in numbers
Michel Julian, Senior Officer Tourism Market Intelligence and Competitiveness, UNWTO

12:00 – 13:30
Lunch
13:30 – 14:00

Presentation of architectural solutions for tourism management in historic cities
Iman O. Gawad (Egypt), Secretary General, Union of Mediterranean Architects, Associate Professor, Architecture Department, Fine Arts Faculty, Helwan University, Director, the International Students Bureau, Helwan University, Cairo

14:00 – 16:00
Panel discussion — Uses and maintenance of heritage

Panelists will discuss mechanisms for restoration and/or conservation of historical cities, including adapting the uses of heritage as a means to its maintenance and accessibility.

This discussion will also consider how to ensure the local community’s sense of ownership of the city, and how various stakeholders can use heritage in a balanced way.

Moderator
Professor Sabina Hajiyeva, Head of the Department of Architectural Constructions and Monuments Restoration, Azerbaijan University of Architecture and Construction

Panelists

  • Vikas Dilawari (India)
    Urban conservation architect, Vikas Dilawari Architects
  • Dalila ElKerdany (Egypt)
    Professor of Architecture and Urban Design at the Faculty of Engineering, Cairo University
  • Rizvan Bayramov (Azerbaijan)
    Architect, Associate Professor at the University of Architecture and Construction, Baku, Co-Director of UIA Work Programs Heritage and Cultural Identity
  • Amalia Androulidaki (Greece)
    Head of General Directorate for Restoration, Museums and Technical Works, Greek Ministry of Culture
  • Lynne Dearborn (USA)
    Architect, Associate Professor, Illinois School of Architecture, University of Illinois
8th
of June
9:00 - 11:00
Panel discussion 2 — Tourism sector and digital tools

This block will focus on the important role of tourism professionals in the development of responsible tourism and the use of technology as a means to monitor and regulate tourism flows.

Emphasis will be placed on boosting collaboration between tourism companies and cities with regards to tourism management and marketing strategies.

Discussions will also examine how to promote other on-site attractions and activities to disperse tourist flows.

Moderator
Richard A. Engelhardt (USA), Professor of Architecture, University of Hong Kong, Former UNESCO Regional Advisor for Culture in Asia and the Pacific

Panelists

  • Matt Benson (Australia)
    Geographer/demographer, Programme Director at Think City Malaysia
  • Ilgar Isbatov (Azerbaijan)
    Architect, Director of the Baku State Institute of Technology, Chairman of the Urban Planning Commission of the Union of Architects of Azerbaijan, Director of UIA’s Social Habitat work program
  • Sito Veracruz (Spain)
    Co-founder of FairBnB cooperative
  • Balint Kadar (Hungary)
    Architect, Urban scholar and Planner, Associate Professor, Department of Urban Planning and Design, Budapest University of Technology and Economics
  • Nagore Espinosa (Spain)
    CEO at in2destination, Consultant at World Tourism Organization (UNWTO), Lecturer at University of Deusto
11:00 – 11:30
Coffee break
11:30
Panel discussion 3 — Economic factors

Discussions will centre on how tourism affects the economy, the consumer habits of residents, and the city’s infrastructure.

Panelists will analyze how to develop a financial and social plan to protect the city’s heritage, develop human capital, build local institutional capacity, improve employment practices, and protect traditional commerce and residential diversity.

Moderator
Michel Julian, Senior Officer Tourism Market Intelligence and Competitiveness, UNWTO

Panelists

  • Richard A. Engelhardt (USA)
    Professor of Architecture, University of Hong Kong, Former UNESCO Regional Advisor for Culture in Asia and the Pacific
  • Ezio Micelli (Italy)
    Architect, Professor of real-estate economics, University IUAV of Venice, Venice City Councilor for the Venice UNESCO Management Program
  • Corinna Del Bianco (Italy)
    Director, Life Beyond Tourism®, Fondazione Romualdo Del Bianco
  • Asgar Alakbarov (Azerbaijan)
    Chairman of the Board of Administration of the State Historical-Architectural Reserve “Icherisheher” (Baku Old City)
13:30 - 14:45
Lunch
14:45 - 15:00

Presentation of architectural solutions for tourism management in historic cities
Marla Haber Goldstein (Israel), Architect and Heritage Restoration Specialist, Marla Haber Goldstein Architecture, presents “The Historic site of Caesarea”

15:00 - 17:00
Panel discussion 4 — Regulatory measures

This block will serve as an examination of the existing and suggested norms and regulations implemented by the municipalities or local governments trying to control the tourism in historic cities.

This will include how cities monitor the impact of tourism and how they implement strategic plans for the protection of the city’s identity and integrity (e.g. residents and local commerce).

Moderator
Nagore Espinosa (Spain), CEO at in2destination, Consultant at World Tourism Organization (UNWTO), Lecturer at University of Deusto

Panelists

  • Laurence Loh (Malaysia)
    Conservation architect and cultural heritage expert, Deputy President of Badan Warisan, Malaysia
  • Sito Veracruz (Spain)
    Co-founder of FairBnB cooperative
  • Balint Kadar (Hungary)
    Architect, Urban scholar and Planner, Associate Professor, Department of Urban Planning and Design, Budapest University of Technology and Economics
  • Asgar Alakbarov (Azerbaijan)
    Chairman of the Board of Administration of the State Historical-Architectural Reserve “Icherisheher” (Baku Old City)
  • Celia Martinez Yáñez (Spain)
    Professor, Historic Heritage and Architecture, Seville School of Architecture (ETSA), IAPH and Alhambra Council
17:00 - 18:00
9th
of June
9:00 - 11:00
Panel discussion 5 — Education and awareness

Speakers will discuss approaches to advising children, residents and tourists about how to use heritage in a responsible manner.

This session will focus on raising awareness regarding the benefits of public, private and community partnership.

Moderator
Professor Sabina Hajiyeva, head of the Department of Architectural Constructions and Monuments Restoration, Azerbaijan University of Architecture and Construction

Panelists

  • Corinna Del Bianco (Italy)
    Director, Life Beyond Tourism®, Fondazione Romualdo Del Bianco
  • In-Souk Cho (South Korea)
    Architect, Co-director of the UIA Work Programme for Heritage and Cultural Identity, Vice-president of ICOMOS-ISCARSAH
  • Stefano Francesco Musso (Italy)
    Architect, Professor of Restoration and Past Dean of the University of Genoa, Past President of the EAAE and coordinator of Thematic Network on Conservation
  • Marla Haber Goldstein (Israel)
    Architect and Heritage Restoration Specialist, Marla Haber Goldstein Architecture
11:00 - 11:30
Coffee break
11:30 - 12:30

Conclusions
Nagore Espinosa, CEO at in2destination, Consultant at World Tourism Organization (UNWTO), Lecturer at University of Deusto, Coordinator and Expert at INRouTe network

12:30 - 13:30

Closing remarks and Stakeholder signature of Baku Declaration “Architecture, Planning and Design: Keys to Protecting Heritage in the Age of Mass Tourism”
Elbay Gasim-Zada, Chairman of the Board Union of Architects Azerbaijan (UAA) and Thomas Vonier, President International Union of Architects (UIA)

13:30 - 14:30
Lunch

The
concept

With the advent of low-cost travel, the tourism industry is experiencing an unprecedented boom. As a result, mass tourism is increasingly characterised as invasive, even destructive, often resulting in demographic shifts, local malcontent, rising prices, the dissipation of small businesses, damage to heritage, and loss of cultural identity. This forum aims to address these problems and discuss ways in which architects and other actors can help develop a greater harmony between historic towns and tourists.

Final
output

A set of GUIDELINES FOR SUSTAINABLE TOURISM IN HISTORIC CITIES, endorsed by International Organizations for distribution throughout the world to policy-makers, tourism professionals, and urban planners.

A QUALITY LABEL for cities that meet the necessary requirements of sustainable tourism in historic cities.

A final DECLARATION and summary of the recommendations resulting from the Forum.