Official Opening Speech
Government of Azerbaijan
Elbay Gasim-Zada, Chairman of the Board, Union of Architects Azerbaijan (UAA)
and Thomas Vonier, President, International Union of Architects (UIA)
Tourism in numbers
Uses and maintenance of heritage
Panellists will discuss mechanisms for restoration and/or conservation of historical cities, including adapting the uses of heritage as a means to its maintenance and accessibility.
This discussion will also consider how to ensure the local community’s sense of ownership of the city, and how various stakeholders can use heritage in a balanced way.
Tourism sector and digital tools
This block will focus on the important role of tourism professionals in the development of responsible tourism and the use of technology as a means to monitor and regulate tourism flows.
Emphasis will be placed on boosting collaboration between tourism companies and cities with regards to tourism management and marketing strategies.
Discussions will also examine how to promote other on-site attractions and activities to disperse tourist flows.
Discussions will centre on how tourism affects the economy, the consumer habits of residents, and the city’s infrastructure.
Panellists will analyse how to develop a financial and social plan to protect the city’s heritage, develop human capital, build local institutional capacity, improve employment practices, and protect traditional commerce and residential diversity.
This block will serve as an examination of the existing and suggested norms and regulations implemented by the municipalities or local governments trying to control the tourism in historic cities.
This will include how cities monitor the impact of tourism and how they implement strategic plans for the protection of the city’s identity and integrity (e.g. residents and local commerce).
Education and awareness
Speakers will discuss approaches to advising children, residents and tourists about how to use heritage in a responsible manner.
This session will focus on raising awareness regarding the benefits of public, private and community partnership.
With the advent of low-cost travel, the tourism industry is experiencing an unprecedented boom. As a result, mass tourism is increasingly characterised as invasive, even destructive, often resulting in demographic shifts, local malcontent, rising prices, the dissipation of small businesses, damage to heritage, and loss of cultural identity. This forum aims to address these problems and discuss ways in which architects and other actors can help develop a greater harmony between historic towns and tourists.
A set of GUIDELINES FOR SUSTAINABLE TOURISM IN HISTORIC CITIES, endorsed by International Organizations for distribution throughout the world to policy-makers, tourism professionals, and urban planners.
A QUALITY LABEL for cities that meet the necessary requirements of sustainable tourism in historic cities.
A final DECLARATION and summary of the recommendations resulting from the Forum.